Signifyd Report: Cyber Week Overcomes Inflation and Muted Expectations

SAN JOSE, Calif.–( BUSINESS WIRE )–Holiday shoppers put aside worries about high inflation and an uncertain economic future to push Cyber ​​Week online sales 11% higher than last year, according to Signifyd’s Holiday Season Pulse Tracker .

Holiday shoppers put aside worries about high inflation and an uncertain economic future to push Cyber ​​Week online sales 11% higher than last year, according to Signify’s Holiday Season Pulse Tracker.

A forecasted record number of shoppers did their share boosting order volume by 9% for the five-day shopping period (Thanksgiving through Cyber ​​Monday) that traditionally marks the start of the holiday shopping season.

High order volume contributed to a year-over-year increase in average order value — up 1.5% — reversing a downward trend that had persisted in November. Sales were up double-digit percentages throughout most of Cyber ​​Week and they remained consistently positive, including solid year-over-year growth on Saturday and Sunday.

Saturday and Sunday strength powered by discounts

In fact, in terms of sales growth, Saturday and Sunday were the Cyber ​​Week leaders, each up 14% over a year ago. The increases pointed to another holiday 2022 trend: Both days saw the highest use of discount codes with online orders — 29% of Saturday’s sales and 26% of Sunday’s sales were accompanied by a discount code.

Shoppers are hunting for bargains this year, more so than in the past. Signified data shows the use of discount codes with purchases during Cyber ​​Week overall was up 22% over last year. The prominent use of discount codes contributed to a 7% increase in the number of products sold this Cyber ​​Week compared to last year.

The power of discounts was evident throughout the week. During Cyber ​​Week, Signify data shows, sales with a discount applied grew at a rate three times that of sales without a discount.

Fraudsters look for an advantage amid high order volumes

Online fraud continued to be a concern. Fraud pressure — a measure of fraudulent orders — was up 24% for the five-day period.

Cyber ​​5 2022 year-over-year comparison with Cyber ​​5 2021

Cyber ​​5 top performing categories sales 2022 year-over-year comparison with Cyber ​​5 2021

Share of sales remains consistent with last year — with Black Friday coming out on top of Cyber ​​Monday. Saturday and Sunday both increased their share of the spoils as shopping continued through the weekend.

Share of Cyber ​​5 sales 2022 vs 2021

Cyber ​​5 sales 2022 year-over-year comparison with Cyber ​​5 2021

GMV with discount code applied 2022 vs. 2021

Cyber ​​5 AOV 2022 year-over-year comparison with Cyber ​​5 2021

Fraudsters started off strong on Thanksgiving with a huge 82% increase in fraud pressure. Levels remained high through the weekend but dipped below last year’s levels on Cyber ​​Monday.

Cyber ​​5 Fraud pressure 2022 year-over-year comparison with Black Friday 2021

*Fraud pressure is defined by the fluctuation in the number of transactions that Signifyd models deem very risky.