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Watch Signifyd FLOW Summit held on April 17, 2024, in New York for an exclusive gathering of ecommerce innovators and retail experts, including makeup artist and founder of two leading cosmetic companies, Bobbi Brown.

Signifyd FLOW is a community of passionate ecommerce professionals who gather for thoughtful conversations about the challenges and future of retail in the digital age. It is a unique opportunity to gather thought leaders, customers, executives and partners in person to align ideas, thoughts and best practices.

We brought together over 350 industry professionals in New York on April 17 to connect, share solutions and learn from retail leaders around the world.

Join sessions with best‑in‑class brands and speakers such as:

Agenda

Welcome & opening remarks

Indy Guha, Chief Business Officer, Signifyd

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Session - Welcome & opening remarks


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Fearless commerce: Signifyd’s CEO on the future of ecommerce protection

Rajesh Ramanand, Co-Founder & CEO, Signifyd

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Fearless commerce: Signifyd’s CEO on the future of ecommerce protection
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Signifyd’s Co-Founder and CEO Raj Ramanand provides a glimpse into how Signifyd views the future of ecommerce protection and the current and emerging innovations that are driving our business. This session also delves into how merchants can deliver value in this new world given the emerging challenges that have risen including the increasing need to drive customer lifetime value.

Rajesh Ramanand
Co-Founder & CEO
Signifyd
Elevating trust: a showcase of Signifyd’s newest product innovations

Varun Kumar, Senior Vice President of Product, Signifyd

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Elevating trust: a showcase of Signifyd’s newest product innovations
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Signifyd is busy building innovations to address current and upcoming challenges we foresee impacting the ecommerce fraud landscape. Join our SVP of Product as he details Signifyd’s product roadmap.

Varun Kumar
Senior Vice President of Product
Signifyd
Balancing fraud, abuse and retention across the customer journey

Rajesh Ramanand, Co-Founder & CEO, Signifyd
Antonio Colicchio, VP Returns, Fraud, & Abuse, A&F Co.
Samant Nagpal, Chief Risk Officer, Square
Elizabeth Garry, VP of Ecommerce, Pandora

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Balancing fraud, abuse and retention across the customer journey
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This panel brings together a distinguished group of digital commerce leaders from innovative retail brands. They explore the shift in online commerce from focusing solely on conversions to prioritizing customer lifetime. Amidst the digital transformation, innovative merchants face both opportunities and challenges in redefining customer engagement and loyalty. The discussion highlights the role of data in understanding and enhancing the customer journey, and how leading brands leverage technology and insights to build lasting relationships. This session offers a comprehensive view of the strategies that are shaping the future of online commerce, directly from the visionaries leading the charge.

Raj Ramanand
Co-Founder & CEO
Signifyd
Antonio Colicchio
VP Returns, Fraud, & Abuse
A&F Co.
Samant Nagpal
Chief Risk Officer
Square
Elizabeth Garry
VP of Ecommerce
Pandora
AI, elections, inflation and omnichannel: what will and won’t drive ecommerce in the next year

Sucharita Kodali, Vice President and Principal Analyst, Forrester

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AI, elections, inflation and omnichannel: what will and won’t drive ecommerce in the next year
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Join Forrester for a fast-paced look at the state of online retail, emerging technologies like generative AI and the economic realities of a post-pandemic world. What do these things mean for growth in an ever-competitive retail environment? And what should any consumer-facing company focus on to drive loyalty and profitability?

Sucharita Kodali
Vice President and Principal Analyst
Forrester
The criticality of trust: ensuring integrity in digital interactions

Chris Reid, Executive Vice President Identity Solutions, Mastercard

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The criticality of trust: ensuring integrity in digital interactions
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In today’s vibrant digital economy, merchants have unprecedented opportunities to reach consumers across diverse channels and storefronts. However, along with these opportunities comes increased risk, particularly in distinguishing between fraudulent and legitimate transactions. Trust has become paramount in every digital interaction, presenting merchants with numerous challenges beyond simple payment transactions, including the complex issue of First Party Fraud. In this session, Chris Reid, EVP Identity Solutions from Mastercard Identity will delve into how technology combined with human ingenuity form a robust toolkit for addressing these trust-related challenges.

Chris Reid
Executive Vice President Identity Solutions
Mastercard
Ecommerce
Digital identity mandate: enhancing customer value

Arjun Kakkar, Senior Vice President, Marketing & Growth, Signifyd
Vahe Amirbekian, Director, Product Management, Payments Risk & Compliance, Google
Hani Batla, CIO, CTO, Adorama
Sachin Bhargava, Sr. Dir, Digital Product & Ecommerce, John Hardy

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Digital identity mandate: enhancing customer value
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In this panel discussion, accomplished Product and Technology leaders explore the role of digital identity in commerce. Drawing from their extensive experience across retail and tech companies, the panelists discuss the importance of linked data attributes for digital identity and the strategies for enhancing customer interactions. Additionally, the conversation covers the challenges of balancing user convenience with security and privacy, and the potential of emerging technologies to reshape digital identity management. The session offers valuable insights and advice for practitioners navigating the evolving landscape of digital commerce.

Arjun Kakkar
Senior Vice President,
Marketing & Growth
Signifyd
Vahe Amirbekian
Director, Product Management, Payments Risk & Compliance
Google
Hani Balta
CIO / CTO
Adorama
Sachin Bhargava
Sr. Dir, Digital Product & Ecommerce
John Hardy
Risk
Account integrity: the frontline of fearless digital commerce

Gayathri Somanath, Vice President Strategic Initiatives, Signifyd
Grant Cerny, Sr. Director of Product Management, Buying Journey, Macy’s
Michael Pezely, Sr, Director Risk Intelligence, Signifyd
Fabio Scopeta, Chief Product, Technology and Operations Officer, EBANX

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Account integrity: the frontline of fearless digital commerce
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Now, more than ever, maintaining robust account security is the critical cornerstone of a resilient digital commerce ecosystem. This session focuses on controlling the rising challenges of account takeover and unauthorized access while delving into innovative strategies and technologies that our panel members have used to fortify the frontline defenses of online businesses. Anticipate discussions on authentication methods, behavioral analytics and continuous monitoring as integral components of a comprehensive account integrity strategy.

Gayathri Somanath
Vice President Strategic Initiatives
Signifyd
Grant Cerny
Sr. Director of Product Management, Buying Journey
Macy’s
Michael Pezely
Sr, Director Risk Intelligence
Signifyd
Fabio Scopeta
Chief Product, Technology and Operations Officer
EBANX
Ecommerce
The innovation imperative in ecommerce | Evolving towards customer value

Adam Silverman, Senior Director, North America Marketing, Signifyd
Marc Lupinacci, VP Growth, GarageCo
Anh Vu-Lieberman, VP of Conversion Rate & Site Optimization, Nogin
Patti Bamford, AVP Ecommerce Operations, Canadian Tire

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The innovation imperative in ecommerce | Evolving towards customer value
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Merchant innovation is no longer optional. Organizations must find new ways to reach, attract and retain customers in order to survive and thrive in the evolving ecommerce landscape. Our panel members explore key trends, technologies and strategies that drive transformative change in the ecommerce landscape. Our speakers inspire and guide participants as they navigate the constantly changing ecommerce ecosystem, while fostering innovation that meets and exceeds customer expectations and ultimately creates sustainable and meaningful value in the digital marketplace.

Adam Silverman
Senior Director, North America Marketing
Signifyd
Marc Lupinacci
VP Growth
GarageCo
Anh Vu-Lieberman
VP of Conversion Rate & Site Optimization
Nogin
Patti Bamford
AVP Ecommerce Operations
Canadian Tire
Risk
First-party fraud: the impact of network & issuer resolution programs

Tara Mitchell, Sr Director of Chargeback & Abuse Recovery, Signifyd
Abhay Antony, Director of Trust and Safety, Thumbtack
Richard Barbieri, Director of Payments & Risk Operations, BetMGM
Dorian Huynh, Senior Fraud Manager, Reebelo
Jon Borman, Head of Fraud Partnerships & Strategy, CapitalOne

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First-party fraud: the impact of network & issuer resolution programs
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In the past year, the payment ecosystem has continued to establish new rules and practices aimed at fighting friendly fraud chargebacks. Our panelists discuss how network and issuer-friendly fraud resolution programs are affecting win rates and how the changes play out differently among their retail verticals and between merchants selling physical vs digital goods. They also discuss best practices for leveraging different programs’ requirements and other opportunities to reduce friendly fraud chargebacks.

Tara Mitchell
Sr Director of Chargeback & Abuse Recovery
Signifyd
Abhay Antony
Director of Trust and Safety
Thumbtack
Richard Barbieri
Director of Payments & Risk Operations
BetMGM
Dorian Huynh
Senior Fraud Manager
Reebelo
Jon Borman
Head of Fraud Partnerships & Strategy
CapitalOne
Ecommerce
Returns reimagined: how to turn product returns into profitable opportunities

Indy Guha, Chief Business Officer, Signifyd
Emilie MacFarlane, CFO Tuckernuck
RJ Cilley, COO, Saks

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Returns reimagined: how to turn product returns into profitable opportunities
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The return experience is no longer the endpoint of the customer lifecycle. Organizations are starting to see the value in capitalizing on the return experience. This session explores innovative solutions and best practices for optimizing the returns process, including streamlined logistics, data-driven insights and customer-centric policies. Anticipate discussions on leveraging returns as an opportunity to enhance customer loyalty, implement effective reverse logistics and minimize environmental impact through sustainable practices.

Indy Guha
Chief Business Officer
Signifyd
Emilie MacFarlane
CFO
Tuckernuck
RJ Cilley
COO
Saks
Risk
Payments as a CX frontier: power of pre‑auth

Will Wyatt, Vice President, Partnerships, Signifyd
Sunny Thakkar, Sr. Director of Product Management, Fraud & Disputes, Worldpay
Marcos Gelfi, Vice President- Global Head of Commercial Fraud/ Dispute Products & Cardholder Solutions, Discover
Edgar Estrada, Sr. Web Product Manager, Lenovo

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Payments as a CX frontier: power of pre-auth
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Want to better understand how pre-authorization processes in payment systems can significantly impact and enhance the overall customer experience? Watch as we delve into the strategic integration of pre-authorization technologies. Panel participants discuss the potential to streamline transactions, reduce friction and mitigate fraud risks. Gain insights into leveraging pre-authorization as a tool to enhance payment security, boost customer trust and create a seamless and efficient purchasing journey.

Will Wyatt
Vice President, Partnerships
Signifyd
Sunny Thakkar
Sr. Director of Product Management, Fraud & Disputes
Worldpay
Marcos Gelfi
Vice President- Global Head of Commercial Fraud/ Dispute Products & Cardholder Solutions
Discover
Edgar Estrada
Sr. Web Product Manager
Lenovo
Lessons learned from 30 years of entrepreneurism

Bobbi Brown, Make-up Artist and Entrepreneur
Emily Mikailli, Chief People Officer, Signifyd

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Lessons learned from 30 years of entrepreneurism
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Join us for an in-depth conversation with makeup artist and entrepreneur Bobbi Brown. Throughout her 30-year career, Bobbi has had some big successes, like founding and growing a billion-dollar name-brand business. With those successes have come some equally big challenges like the non-compete she faced when she sold that brand. Learn some of the lessons she learned along the way on how each roadblock she faced led her down some of her most creative paths.

Bobbi Brown
Make-up Artist and Entrepreneur
Emily Mikailli
Chief People Officer
Signifyd
Most Influential In Ecommerce Awards

Bennett, Chief Customer Officer, Signifyd

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Most Influential In Ecommerce Awards
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Signifyd’s Most Influential In Ecommerce list shines a well‑deserved spotlight on the ecommerce leaders driving change within their industry. The concept was born out of the heroic efforts of many online retailers during the COVID‑19 pandemic. Story after story emerged of inspirational ecommerce leaders scaling operations to deliver essential goods, managing broken supply chains with creativity and deploying new curbside pickup options in record time. The heroics were, quite frankly, too inspirational to keep to ourselves. Join us as we celebrate our 2024 winners and sit down to chat with a few of them about their unique experiences.

Bennett
Chief Customer Officer
Signifyd
Closing remarks

Indy Guha, Chief Business Officer, Signifyd

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Closing Panel: Signifyd’s Most Influential In Ecommerce


Signifyd’s 30 Most Influential in Ecommerce provide their insight on some of the key trends in ecommerce in 2022. These innovative, agile and persistent digital commerce leaders, who collectively bring decades of experience to the stage, will share lessons they have taken to heart. Sheena Brady and her team are dedicated to sustainability, yet they know today’s tea-drinkers need convenience if tea is going to be part of their daily routines. She found a way to combine the two. Shawn Potter Bradford believes the AI in ecommerce revolution has a long way to go when it comes to customer service. Devan Nielsen is a fraud-prevention veteran who sees friendly fraud as the next big challenge to tackle. Attendees will hear from this panel of retail thinkers about what worked — and even stories of initiatives that missed the mark and what lessons those experiences surfaced. It’s hard to imagine a better way to wrap up a day of learning than to hear from a panel that has been there, done that and come away better for it.

Shawn Bradford
Director, Customer Care
Carbon38
Devan Nielsen
Director of Fraud Prevention
Overstock.com
Sheena Brady
Founder
Tease Tea
John Surdakowski
Founder & CEO
Avex

End of conference

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