Risk & Reward
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The Beauty Industry’s
Digital TransformationThe beauty industry is undergoing a transformation that has a lot to do with changes in the ways both businesses and consumers see themselves. No longer do a few brands dominate. Beauty brands and retailers are adopting a startup mentality — and funding models. Consumers won’t be dictated to. They want their beauty products personalized. Signifyd has taken a deep dive into the industry to help beauty industry merchants see where they stand and where their industry is going. Learn about:
- Dominant trends that are shaping the beauty industry
- Key challenges facing beauty industry merchants
- Fraud trends in the beauty industry
- A look at the future of the beauty industry
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Risk & Reward:
The Beauty Industry’s
Digital Transformation
Key Findings
4 to 5%
Projected annual growth in beauty sales
Number of prominent, female-founded beauty startups
40
103%
Increase in online fraud losses in the beauty sector
between 2016 and 2017