Risk & Reward
—
The Beauty Industry’s Digital Transformation
The beauty industry is undergoing a transformation
that has a lot to do with changes in the ways both
businesses and consumers see themselves. No longer
do a few brands dominate. Beauty brands and retailers
are adopting a startup mentality — and funding models.
Consumers won’t be dictated to. They want their
beauty products personalised. Signifyd has taken a
deep dive into the industry to help
beauty industry merchants see where they stand
and where their industry is going.
Learn about:
- Dominant trends that are shaping the beauty industry
- Key challenges facing beauty industry merchants
- Fraud trends in the beauty industry
- A look at the future of the beauty industry
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Risk & Reward:
The Beauty Industry’s
Digital Transformation
Key Findings
4 to 5%
Projected annual growth in beauty sales
UK consumers purchase natural beauty products
50%
103%
Annual increase in online fraud losses in the beauty sector