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Ecommerce Pulse Report

Ecommerce Pulse Report for Sporting Goods

Online Sporting Goods sales are affected by all kinds of outside influences — the season, the sports celebrity of the moment, pop culture, social media and the economy. Anticipating the equipment and products customers will want and having it when and where they want it is a constant challenge. See how your company performance compares to industry peers from the Signifyd Commerce Network.

Explore the Data

Last month at a glance

Sales YoY%

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AOV YoY%

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Fraud pressure YoY%

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BOPIS YoY%

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Sporting Goods Pulse insights

Select below to view insights from the Sporting Goods industry.

Year over year % of sales growth by month

This chart highlights the change in sales year over year by month for the Sporting Goods industry.

Year over year % of store pickup sales growth by month (BOPIS)

This chart highlights the change in Buy Online Pick In Store (BOPIS), year over year for the Sporting Goods industry.

Year over year % of average order value

This chart highlights the change in average order value (AOV), year over year for the Sporting Goods industry.

Year over year % of fraud pressure growth by month

Fraud pressure is a measure of very high risk – and presumably fraudulent – orders over time and across the Sporting Goods industry. The measure highlights the level of fraudulent activity exerted on merchants.

Year over year % of consumer abuse growth by month

Consumer abuse charts the rise and fall of policy abuse by legitimate cardholders by examining the percentage of chargebacks fought by Signifyd and successfully won over time. This data assumes winnable chargebacks are highly likely to be true consumer abuse.

With big surges comes operational gaps. Expect challenges from these fraud pressure vectors:

eBay marketplace “triangulation” fraud

The fraudster creates genuine seller profile on marketplaces and uses stolen card data to fulfill the order from another retailer. Attack vector moved to popular SKUs over the summer.

Touchless delivery abuse risk

As FedEx and UPS moved to no-signature delivery, retailers saw an uptick of Item-Not-Recieved (INR) and Significantly-Not-As-Described (SNAD) claims.

Curbside pickup BOPIS mule fraud

Many retailers like Dick’s Sporting Goods and Best Buy have accelerated BOPIS (touchless curbside pickup) to counter store closures. They also saw an uptick in mule fraud.

DIVE DEEPER

How fraudsters are changing targets, tactics and techniques

Recent research

Explore the latest research from the Signifyd team.

9 keys to success for sporting goods retailers
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Customer case studies
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Methodology

What’s in our Sporting Goods index?

The Ecommerce Pulse Report from Signifyd was designed to provide ongoing coverage of changes and trends in the ecommerce landscape. The data in this report illustrates how the Sporting Goods vertical is performing now compared to historical performance. Data is aggregated by category across thousands of ecommerce merchants globally.

Categories

  • Sporting goods
  • Leisure (media, toys, hobbies & games)
  • Outdoor (camping, hiking & fishing)
  • Weapons & accessories

Fast facts

  • Full fidelity on 60M orders per month (session behavior, cart data, payment info, shipping and billing info)
  • 98% of transactions are identified automatically because of the breadth and strength of our network

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