All brands need a direct to consumer digital commerce strategy

Should all brands sell directly to customers online?

How should brands work with marketplaces?

What does all this mean for existing retail partner and distributor relationships?

The sales opportunity across different digital commerce touchpoints - wholesale partner, marketplace, or direct brand website - is not one-size-fits-all.

In this session, Forrester will share the latest research and insights related to effective digital commerce strategies for brands, including retail partnerships [i.e. B2B2C], and brands’ evolving position in the wider retail landscape.

This session will consider:

• Evolving consumer expectations and the impact on brand manufacturers’ digital strategies.
• How to understand your brand’s digital commerce opportunity
• Organizational and strategic impact of managing DTC alongside partner sales