The Future of Ecommerce Returns

Online returns are an inevitability of ecommerce. Shoppers can’t see, touch, taste, smell, or experience the products they purchase online, but the assurance that they can return those items – and be fully refunded – keeps them shopping for more.

However, a significant portion of online returns – 10.6%, according to the National Retail Federation – are abusive or fraudulent. Retailers don’t need to accept these as the cost of doing business online.

The key is building or joining a data network that provides vast insight into retail transactions and provides an understanding of the identity and intent behind each return request. Armed with that information, retailers can determine how they want to respond to requests based on risk.

Watch this on-demand webinar to gain actionable ideas on minimizing legitimate returns while protecting their business from abusive return attempts — all while maximizing customer lifetime loyalty.