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Experience FLOW Summit 2023

ON DEMAND VIDEOS

Featuring a keynote conversation with renowned fashion designer and global retailer Rebecca Minkoff.

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FLOW Summit 2023 – now available to watch on YouTube

Signifyd FLOW is a community of passionate ecommerce professionals who gather for thoughtful conversations about the challenges and future of retail in the digital age. We brought together over 300 industry professionals in New York to connect, share solutions and learn from retail leaders around the world. Here you have a unique opportunity to look inside the minds of notable thought leaders, customers, executives and partners to align ideas, thoughts and best practices.

Watch sessions with best‑in‑class brands and speakers such as:

Agenda

Welcome & opening remarks

Stefan Nandzik, SVP of Marketing, Signifyd

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Session - Welcome & opening remarks


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Enabling fearless commerce

Rajesh Ramanand, Co-Founder & CEO, Signifyd

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Enabling fearless commerce
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As ecommerce continues hurtling into the future, an innovative operating system that is part technology and part mind-shift promises to accelerate revenue growth and success for the bold among retail leaders. RiskOS is where the platform, the network, the payment infrastructure and fearless execution meet. Built on understanding the holistic nature of customer experience and the power of a massive network to provide visibility through the entire payment chain, RiskOS increases approval rates, lowers chargebacks and reduces operational costs. Signifyd Co-Founder and CEO Raj Ramanand offers his vision of the future of commerce and a playbook describing how to succeed in it.

Rajesh Ramanand
Co-Founder & CEO
Signifyd
The next CX frontier: connecting platforms across the shopper’s journey

John Winstel, VP Product Management, FIS
Kelli Lin, VP of Product, Narvar
Cy Khormaee, Head of Product, Google Security
Jason Knell, Senior Director, Commerce Services GTM & Content Partnerships, Adobe
Raj Ramanand, Co-founder Chief Executive Officer, Signifyd

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The next CX frontier: connecting platforms across the shopper’s journey
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The key to winning retail is to understand the importance of relevant data from beginning to end and to assemble the partners needed to make the best use of the intelligence that data provides. In this session, experts from some of the world’s best known online commerce platforms share their perspectives on leveraging data to ensure players at every segment of the pre‑purchase, purchase and post‑purchase stages of the buying journey have a clear line of sight to the data that best positions them to work as a single unit maximizing revenue while protecting the enterprise from fraud and abuse.

Rajesh Ramanand
Co-Founder & CEO
Signifyd
Kelli Lin
VP of Product
Narvar
Cy Khormaee
Head of Product
Google Security
John Winstel
VP of Product Management
FIS
Jason Knell
Senior Director, Commerce Services GTM & Content Partnerships
Adobe
Generative AI: how ChatGPT and others are impacting commerce

Srinath Sridhar, CEO & Co-Founder, regie.ai
Katherine Bahamonde Monasebian, President & General Manager, NA Commerce, Stanley Black & Decker
Scott Friend, Partner, Bain Capital Ventures

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Generative AI: how ChatGPT and others are impacting commerce
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Generative AI is set to either end civilization as we know it or make the world a better place for every individual in it. The truth, of course, is somewhere in between. While Bard, Bing and ChatGPT are monopolizing the discussion for the amazing feats they perform and the unsettling conversations they’re capable of carrying on, generative AI will have a serious and significant role in the future of retail — and soon. From acting as a personal shopper on apparel sites to offering recipes and nutritional advice on grocery sites, generative AI is likely to rapidly evolve from differentiator to table stakes in the world of online retail. Learn what the future of generative AI in retail looks like and how your enterprise can best take advantage of it.

Katherine Bahamonde Monasebian
President & General
Manager, NA Commerce
Stanley Black & Decker
Srinath Sridhar
Co-Founder & CEO
Regie.ai
Scott Friend,
Partner
Bain Capital Ventures
The data sharing trend that’s driving the next wave of payments innovation

Deniz Ertan, Senior Director of Risk, eBay
Amy Pierce, Merchant Engagement Manager, Senior Vice President, Bank of America
Hunter Roberts, Director of Network & External Strategies, Capital One
Okan Ozaltin, GM Payment Solutions, Signifyd

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The data sharing trend that’s driving the next wave of payments optimization
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As many as 15% of attempted ecommerce transactions have historically been declined at the authorization stage, leaving merchants with little control or insight over the reasoning behind those costly decisions. Fortunately, the landscape is shifting. Future-focused issuers and fraud prevention providers are teaming up to literally get ahead of this challenge by using vast amounts of data and machine learning models to sort legitimate from fraudulent orders. In this session, leading payment experts explore the technology and strategy innovation behind a movement to see to it that online orders are not disrupted before they even get started.

Okan Ozaltin
GM Payment Solutions
Signifyd
Hunter Roberts
Director — Network & External Strategies
Capital One
Deniz Ertan
Senior Director of Risk
eBay
Amy Pierce
Merchant Engagement Manger, Senior Vice President
Bank of America
Strategically fearless: the thinking that enables retail leaders to succeed

Brendan Witcher, VP, Principal Analyst, Forrester

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Strategically fearless: the thinking that enables retail leaders to succeed
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Why are some retailers so successful while others flounder despite having the same products, channels and opportunities? Is it branding, luck, art, voodoo or just because some people are smarter than others? Fortunately, it’s not by chance, magic or because of gifted abilities. Behind most successful initiatives lies the ability for leaders to think, plan and act strategically. In this keynote session, Brendan Witcher from Forrester Research will reveal what it means to approach retail with a true strategic mindset, including the tools to capitalize on opportunities, avoid pitfalls and evaluate trends in the retail market for your own organization.

Brendan Witcher
VP, Principal Analyst
Forrester
The future of ecommerce
conversion optimization & CX
Intelligent automation: finding efficiency and adding value with RPA & AI

Antonio Colicchio, Vice President, Customer Care & Automation, Abercrombie & Fitch Co.
Hani Balta, CIO / CTO, Adorama
Jared Shaner, Partner & Chief Revenue Officer, Trellis Commerce

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Intelligent automation: finding efficiency and adding value with RPA & AI
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Current market conditions and macroeconomics demand that retail leaders preserve margins through bold, innovative thinking. The challenge coincides with a rapid acceleration in the development of artificial intelligence. Despite current anxiety, AI in retail is not about eliminating jobs. It’s about creating operational efficiencies, improving customer experience and freeing current employees to focus on higher-value thinking and activities. Three retail leaders who have lived that reality and who have found efficiencies and added value through AI, share their stories and build on their experience to provide actionable ideas for retail today.

Antonio Colicchio
VP of Customer Care and Automation
Abercombie & Fitch
Hani Balta
CIO / CTO
Adorama
Jared Shaner
Chief Revenue Officer
Trellis
The future of payment risk &
payment best practices
First-party fraud: when the customer is actually the enemy

David Mattei, Strategic Advisor, Aite Novarica

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First-party fraud: when the customer is actually the enemy
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First-Party Fraud is when consumers abuse the chargeback process to avoid paying for transactions they performed. Most often, it is the merchant who bears the brunt of this form of fraud. However, financial institutions (FIs) are also harmed by this bad behavior. It is a solvable problem and thankfully, the card brands have listened to the complaints from merchants and FIs alike. 2023 is the year when the tide starts turning against unscrupulous consumers. This session delves into this topic, the changes that are happening in 2023, and what merchants need to do to win this fight.

David Mattei
Strategic Advisor
Aite Novarica
The future of ecommerce
conversion optimization & CX
How best-in-class merchants maximize the return on refunds

Kelli Lin, VP of Product, Narvar
Andy Kim, Head of eCommerce Returns, Samsung
Gayathri Somanath, VP, Product & Implementations, Signiyfd

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How best-in-class merchants maximize the return on refunds
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Post-pandemic retail is facing a returns reckoning in which nearly 11% of online returns are fraudulent and consumers increasingly indicate they have no qualms about breaking the rules in order to keep a product while receiving a refund. As the portion of retail revenue attributable to ecommerce sales grows, the more important the returns experience becomes to building customer loyalty and lifetime value. All of which leaves retail leaders wondering how to balance protecting themselves from abusive returns while still treating their most valuable customers as the loyal fans they are. Three of the industry’s most knowledgeable returns experts talk through the steps retailers can take to strike that balance and the role technology can play in building a returns process that differentiates at scale between legitimate requests and fraudulent attempts to get something for nothing.

Kelli Lin
VP Product
Narvar
Andy Kim
Head of Ecommerce Returns
Samsung Electronics America
Gayathri Somanath
VP of Product
Signifyd
The future of payment risk &
payment best practices
Navigating the changing tides of commerce: how to deal with today’s reality

Melissa Baird, COO & Head of Technology, Hims & Hers Health
Daren Hull, President, Vera Bradley
Scott Friend, Partner, Bain Capital Ventures

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Navigating the changing tides of commerce: how to deal with today’s reality
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The rapid double-digit-percentage boost in ecommerce fueled by COVID is over. Ecommerce remains a bigger piece of the revenue picture, but new strategies and techniques are now required for increased growth. Customer acquisition — with costs rising and first-party data harder to come by — isn’t the obvious answer anymore. How can winning retailers diversify their customer acquisition playbooks and think creatively about marketing spend? Our panelists look at the lessons learned in early 2023 and share their own growth stories.

Daren Hull
President
Vera Bradley
Melissa Baird
COO & Head of Technology
Hims & Hers Health
Scott Friend
Partner
Bain Capital Ventures
The future of ecommerce
conversion optimization & CX
A new world of opportunities: lessons in cross border expansion

Tara Mitchell, Director of Risk, Wish
Jason Macklin, Vice President Payments, ESW
Sona Khagram, Senior Product Marketing Manager, Signifyd

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A new world of opportunities: lessons in international expansion
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When a brand begins to saturate its home market, it’s an obvious move to look to international expansion to open new markets and acquire more customers. Obvious, but not easy. Those who have done it understand that international expansion is not a one-size-fits-all proposition. Different countries not only have different languages, currencies, payment preferences and laws, they present different challenges. Should an enterprise looking to expand build the necessary operational infrastructure or find a partner who can check that box? Is it one partner for all regions, or is a region-by-region approach better? Retail leaders who have faced those challenges and decisions sit down to talk through their experiences and identify what worked and what didn’t.

Jason Macklin
Vice President Payments
eShop World
Sona Khagram
Product Marketing Manager
Signifyd
Tara Mitchell
Director of Risk
Wish
The future of payment risk &
payment best practices
Orchestrating real-time risk decisions across the customer journey

Brigette Korney, Senior Director, Payments & Fraud, Groupon
Shelby Vignes, Director, Internal Controls & Fraud Prevention, Arbonne
Sam Crowther, Founder, Kasada

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Orchestrating real-time risk decisions across the customer journey
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Online merchants and brands have balanced customer experience and fraud prevention for as long as ecommerce has existed. What began as a balancing act has now become more of an elaborate dance in which retail leaders debate how much fraud is too much? Can our data lead the way? Do we have enough? Is the whole team looking through the same lens? Who can help us? This panel of fraud and risk experts dives into how what we know now has changed the field’s best practices. And it explores in light of those changes how risk professionals can make their case for more resources to the larger organization.

Sam Crowther
Founder
Kasada
Brigette Korney
Senior Director Payments & Fraud
Groupon
Shelby Vignes
Director, Internal Controls & Fraud Prevention
Arbonne
Fearless: the new rules for unlocking creativity, courage and success

Rebecca Minkoff, Founder & Designer, Rebecca Minkoff
Ashley Kiolbasa, Senior Director Product Marketing & Comms, Signiyfd

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Fearless: the new rules for unlocking creativity courage and success
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Take your rightful place in the driver’s seat of your own life and career through focused and fearless business strategies.

Luxury fashion mogul and social activist Rebecca Minkoff built a fashion empire through hard work and a relentless drive to live her dream. It wasn’t easy and took tremendous resolve to remain hungry and persevere. By never giving up, she has created a space for herself on the shelves of luxury department stores across the world.

Rebecca Minkoff
Designer / Founder
Rebecca Minkoff
Ashley Kiolbasa
Sr. Director of Product Marketing & Communications
Signifyd
Closing remarks

Stefan Nandzik, SVP of Marketing, Signifyd

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Closing Panel: Signifyd’s Most Influential In Ecommerce


Signifyd’s 30 Most Influential in Ecommerce provide their insight on some of the key trends in ecommerce in 2022. These innovative, agile and persistent digital commerce leaders, who collectively bring decades of experience to the stage, will share lessons they have taken to heart. Sheena Brady and her team are dedicated to sustainability, yet they know today’s tea-drinkers need convenience if tea is going to be part of their daily routines. She found a way to combine the two. Shawn Potter Bradford believes the AI in ecommerce revolution has a long way to go when it comes to customer service. Devan Nielsen is a fraud-prevention veteran who sees friendly fraud as the next big challenge to tackle. Attendees will hear from this panel of retail thinkers about what worked — and even stories of initiatives that missed the mark and what lessons those experiences surfaced. It’s hard to imagine a better way to wrap up a day of learning than to hear from a panel that has been there, done that and come away better for it.

Shawn Bradford
Director, Customer Care
Carbon38
Devan Nielsen
Director of Fraud Prevention
Overstock.com
Sheena Brady
Founder
Tease Tea
John Surdakowski
Founder & CEO
Avex
End of conference

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