Holiday sales

The most important metric of the holiday period — sales growth. This chart compares this year’s daily U.S. sales to last year and shows how the entire holiday period stacks up overall.

Real-time adjusted season predictions

Average order value (AOV)

With various economic headwinds, including rising prices and supply chain constraints, average order value (AOV) can act as a barometer for consumer behavior.

Will consumers spend big early or wait until peak sales?

Fraud pressure

Fraudulent activity and risky transactions will be prevalent this holiday season. Plotting this year’s fraud pressure (transactions deemed very risky by Signifyd models) shows the unpredictable, yet growing, pattern of fraud attacks.

First-party fraud

First-party fraud, also known as “friendly fraud,” is defined as fraud committed by the consumer and rightful cardholder, as opposed to “criminal fraud” committed by a professional fraudster with stolen credentials. The chart below examines the proportion of all chargeback claims that can be classified as first-party fraud.

Cyber Week sale

Cyber Week is the highlight of the shopping calendar. This chart compares this year sales with last years by day to show how the peak shopping period performed.