E-BOOK
How Siloed Legacy Processes Push Your Buyers to Amazon
Multiple customer touchpoints mean great things for the consumer. Not so much for the ecommerce retailer that still relies on outdated systems and processes. Siloes are a natural part of the business maturation process, but that’s no excuse to just let them develop. You can make the new world order of omnichannel retail work for your business by breaking away from old habits, and learning how to deliver an excellent customer experience that can stand up to anyone—even Amazon.
E-BOOK
How Siloed Legacy Processes Push Your Buyers to Amazon
Multiple customer touchpoints mean great things for the consumer. Not so much for the ecommerce retailer that still relies on outdated systems and processes. Siloes are a natural part of the business maturation process, but that’s no excuse to just let them develop. You can make the new world order of omnichannel retail work for your business by breaking away from old habits, and learning how to deliver an excellent customer experience that can stand up to anyone—even Amazon.
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Our e-book—How Siloed Legacy Processes Push Your Buyers to Amazon—contains strategies to optimize your systems and processes and keep great customer experience top of mind:
- Embrace the reality of the multiple-touchpoint retail landscape and reach your customers where they are through mobile and social media, personalization and more
- Optimize your ecommerce customer experience through internal and external shifts, like improving your data infrastructure as an internal improvement and eliminating split shopping experiences as an external improvement
- Keep pace with Amazon by delivering what they can’t (or won’t) do, like creating a highly granular, fully personalized customer experience through user-generated persona profiling
- Get up to speed with data that proves how poor and outdated tools and processes cost your business a ton of money
Interesting data in this report
More than 90 percent of U.S. retail sales still happen in brick-and-mortar stores, and researchers estimate physical stores should still account for 85 percent of sales in 2022
In the U.S. consumers spent $153 billion on retail products using their mobile devices in 2017 and are forecast to generate $209 billion in 2022
44 percent of retailers still separate their in-store and online planning when building strategy